Building Brands and Brand Value


 
 
Concept Explanation
 

Building Brands and Brand Value

Building brands and brand value:

·      Advertising is all about buildings brands. At a very basic level, branding means stamping a product with a particular name or sign. This is done in order to differentiate it from other products in the market. The task of creating a brand does not stop at giving the product a special name. For example, just when top taste daal begins to be sold, another company decides to also sell daals in a packet and calls this best taste daal. So, now there are two branded daals in the market. Both the companies are keen that you buy their daals.

·   The consumer is confused because you really cannot tell the difference between top taste daal and best taste daal. The manufacturer has to give the consumer a reason to prefer a particular brand of daal. Just naming a daal does not help sell it. So, advertisers begin claiming certain special values for their brand. In this way, they try to differentiate it from other similar products.

Sample Questions
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Question : 1

________ creates positive image of the product in the eyes of the consumer and compel them to buy it.

Right Option : B
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Question : 2

  _______branding generally means there is a positive impression of the company amongst consumers

Right Option : A
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